Asda is awarding bonuses to around 9,500 salaried employees despite some teams failing to meet performance targets during the retailer’s ongoing turnaround. The payments will go to head office staff and senior store leaders who joined before October 2025. In a memo to employees, Asda chairman Allan Leighton said the bonuses recognise staff efforts during a challenging year. Employees who met targets will receive full bonuses, while others will receive just over a quarter of their potential payout. The move comes after the supermarket previously cancelled manager bonuses and amid declining market share. Asda’s grocery share has fallen to 11.5%, although recent industry data suggests sales declines are beginning to moderate as the turnaround progresses.
